Tweeting hard or hardly tweeting?

Kim Fox in a long meeting
This tweet came my way recently and all indicators point to it being legit. Kim Fox is a social media producer for CBC News. The Tweet was written at the end of a workday, and written with Tweetdeck, the tool of choice for the social media douche. Everything seems up-and-up.

The tweet gives us a rare look into the workday of the corporate Social Media Guru at a national news organization. An entire workday taken up by a single meeting. This blows my mind. And by all appearances the producer is pleased with a productive day. Love a meeting!

Now, considering that a well-crafted, well-researched tweet could take 30 minutes to compose and distribute, and considering bathroom breaks and meals take 2 hours, that 8 hour meeting about social media could have resulted in 12 solid emissions from the Tweet Department. Not counting retweets.

Now, I don’t want to pick on Kim Fox, who is probably a hard-working woman, and who has graced our pages before.

But for the love of God, is anyone at the CBC reading this? Or are you all at meetings?


  1. LocalYokel
    Posted January 21, 2010 at 7:12 am | # | Reply to this masterpiece

    Must have been a top secret, no-tweeting or social networking type of eight hour meeting.
    My bias is showing: I tend to think Ceebers, even social media experts, should actually get out and talk\tape\shoot people doing stuff. It’s a crazy wild idea, I know, but it may just set the Ceeb’s social media pros a step above the competition.

  2. Anonymous
    Posted January 20, 2010 at 10:25 pm | # | Reply to this masterpiece

    I don’t know about anyone else at CBC, but I know if I were in an 8 hour meeting, I’d be working a 12 hour day.

  3. Another Year Another Plan
    Posted January 20, 2010 at 9:53 pm | # | Reply to this masterpiece

    Poroducing that much in one shift she mush be bushed.
    In her day too busy to “social network” due to most likely a fully catered meeting Once during her exhausting day she went to Starbucks for a super grande, non fat, non dairy, non tweeting, mochacinno social network latte and left the building at 4:00 o’clock with the rest of the bureaucrats that stream out at that hour.

    One tweet a day containing 140 characters where spelling & grammar don’t seem to matter does not make one a producer. Sound more like manager with no one to manage.

    Want to see how to produce tweets with out wasting time in navel gazing meetings with other mandarins ?

    Check this fellow out from Radio Canada.

    He tweets more in a couple of hours than Kim puts in after and 8 hour meeting on how can we get 180 characters into a space of 140 characters. Result of meeting the whole committee will attend multiple social networking conferences in Europe, Asia, Africa, Russian , Iceland, Greenland, Newfoundland (by passing Labrador) NYC, LA & Friso. One done all the grand get togethers the hippsters will need to be sequestered in a resort in the Laurentian’s with the required serene environment for inner reflection.

    Minutes after arriving the CBC twits will crash the mobile data in the area and request a BGAN* be redirected from news production so a WLAN will work in the Twit cabins so they can harvest crops from facebook’s farmville. Results of the study? We need to do more studies.

    *(BGAN info for you folks who never leave the building when you work)

  4. Anonymous
    Posted January 19, 2010 at 7:26 pm | # | Reply to this masterpiece

    Bureaucrats would rather discuss an issue into the ground than actually do anything about it and produce results which they (gasp) may be held accountable for.

  5. PoonGirl
    Posted January 19, 2010 at 4:25 pm | # | Reply to this masterpiece

    I bet at the CBC meetings they are discussing the NBC late night line-up, that topic is so much more interesting then CBC stuff.

  6. Anonymous
    Posted January 19, 2010 at 3:16 pm | # | Reply to this masterpiece

    I can assure you that meetings of that length, while not normal, are not in the realm of fantasy.

Post a Comment

Your email is never shared.

Upload Files

You can include images or files in your comment by selecting them below. Once you select a file, it will be uploaded and a link to it added to your comment. You can upload as many images or files as you like and they will all be added to your comment.

Write for us