‘Canadian Audiences Live Here!’

Cover of Marketing’s special listings issue, July 20:

Strombo on cover of ‘Marketing’

Which is worse: A magazine selling its most important editorial space, its cover, to an advertiser, or CBC’s having taken them up on the offer?

6 comments:

  1. anonymous
    Posted August 21, 2009 at 10:29 pm | # | Reply to this masterpiece

    “an area where The Hour does very well.”

    Comedy gold.

  2. Anonymous
    Posted August 21, 2009 at 9:46 pm | # | Reply to this masterpiece

    Might there be some value in having a show that’s strong with 18-35 not just to attract advertising dollars but also to attract viewers who aren’t going to kick the bucket within 10 – 15 years? Viewers who the CBC desperately needs if it doesn’t want to kick the bucket in 10-15 years?
    Besides which, TV ratings for 18-35 have gone down across the board everywhere – US, Canada, privates, public… why? Because they’re watching on the net, youtube, podcasts, etc. – an area where The Hour does very very well.

  3. Anonymous
    Posted August 21, 2009 at 3:11 pm | # | Reply to this masterpiece

    I don’t buy it. There’s some leeway given to shows that excel in the 18-34 demo, but I’m sure even the numbers in that range are pretty dismal compared to whatever else is on at the same time. I don’t think the ad revenue pays for the Hour. You and me do, and I want a refund.
    As for Mad Men, and other shows of that ilk, much critical praise makes the network a little less likely to ditch a show prematurely. The Hour isn’t getting critical praise, unless it’s sycophantic. They gave Mad Men some time for the first two seasons and this year, with a brilliant marketing plan, they seem to be finding a wider audience. The Hour a few seasons in is doing the opposite.

  4. Anonymous
    Posted August 20, 2009 at 3:18 pm | # | Reply to this masterpiece

    Where is Mercer??? Where is ANYone else? Has everyone jumped ship? Why is George always promoted? His show has NO ratings, is this a good definition of marketing???? I think not. I think the cbc should just sell this guy the company, change it to ‘strombo lives here’ and call it a day.

    • Anonymous
      Posted August 21, 2009 at 1:18 am | # | Reply to this masterpiece

      Brass considers The Hour a top level show, and says low ratings don’t matter because advertisers pay more to hit the demographic the show targets. So, a show with 100,000 viewers in their sixties, draws revenue equal to a that of a show with 10,000 viewers in the 18-30 demo, (something like that, anyway) That’s why management puts up with crappy ratings. The kids are watching (or at least a few of them). So sad that a public broadcaster pays this much attention to ratings. But face it, the CBC is desperate. A government that gave a shit might be nice for a change.

      • Fake Ouimetjoined April 10, 2009
        Posted August 21, 2009 at 11:30 am | # | Reply to this masterpiece

        This is the Thirtysomething scenario, in which audience desirability outweighs audience size and keeps a show on the air. I suspect this is what’s happening with Mad Men, too, but I haven’t read that.


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