Today I attended the superglamorous “launch” of the “new” CBC Radio 2, which shall début to howls of geriatric outrage on September 2. (Full photos.)

The graphic-design approach was not original, but was typographic and well-executed.

Illustration of large 2 alongside the edge of another illustration

The event was held in Studio 41 way up on the top floor.

Man silhouetted against glowing orange scrims

You had to walk though a (very effective, symbolic, also well-executed) smokescreen to get there. It’s the Red Pill of CBC Radio.

Streaming vertical tendrils of smoke have words projected on them: Radio 2

Various CBC nabobs and new hosts read from a Teleprompter, often uncomfortably or woodenly.

Julie Nesrallah addresses the crowd
Tense-looking Rich Terfry addresses the crowd

Radio 2: Classical… and untucked shirts! (This guy almost made it in minor-league baseball?)

Some hosts could be seen giving “standups” to reporters in the anteroom.

TV crew interviews Rich Terfry

Whenever I visit Fort Dork, I always take a conspicuous walk through the lair of the in-house captioners, TV Broadcast Services on the sixth floor. I see they’ve moved most of the young girls with liberal-arts degrees out of the bullpen. (Peggy’s still got her office!) I am occasionally noticed when I do this, but not today, sadly.

Sign reads TV Broadcast Services (and other room designations)


And a network can hardly launch a new season without the attendance of its president, now, can it?



  1. Anonymous
    Posted August 20, 2008 at 3:41 am | # | Reply to this masterpiece

    “high up on the top floor” Why? To symbolize how remote the service has become? An event to announce a bunch of disc spins to yourself. The end is nigh … oh wait, it just happened.

  2. Anonymous
    Posted August 19, 2008 at 6:53 pm | # | Reply to this masterpiece

    The signs in the building mean dick. Do they still have “Radio New Media?”

    Oh right. The transformation into the BBC building, minus a few zillion dollars, is coming real soon.

    I hear the bidness development area’s new boardroom will look like an episode of Hello Larry.

  3. Anonymous
    Posted August 19, 2008 at 4:43 pm | # | Reply to this masterpiece

    I looked at the photos for your “Radio 2” gala and I’ve got to tell you, I’ve seen happier looking funerals. Who’s responsible for coming up with all the different ways to present the number “2” ? The CBC looks to be dead creatively and otherwise. What a bore.

  4. Anonymous
    Posted August 19, 2008 at 3:56 pm | # | Reply to this masterpiece


    still no Brave New Waves.

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