Coordinator, Marketing and Sales – TOR02481

Share our passion. Live our values. CBC/Radio-Canada is Canada’s national public broadcaster and one of its largest cultural institutions. CBC/Radio-Canada brings diverse regional and cultural perspectives into the daily lives of Canadians in English, French and eight aboriginal languages.

This is a one-year temporary assignment.

What’s the role:

  • Coordinates specialized administrative and clerical tasks to meet the requirements of an individual, unit, department, operation or external client.
  • The activities involved are critical to the success of advertising campaigns and the achievement of Radio-Canada revenue objectives.
  • There is latitude for, and an expectation of independent judgment and decision-making within the parameters of established operating procedures.
  • Work involves coordinating the activities of persons outside the unit and/or prioritizing, assigning, checking or approving the work of others within the department.

Key Tasks:

  • Interprets guidelines and provides direction, guidance and/or assistance to administrative support or other staff or suppliers, regarding inventory, client scheduling or creative projects.
  • Acts as facilitator to help sales department staff and/or suppliers resolve problems with other internal or external clients or departments. Typically these efforts would lead to the establishment of priorities and deadlines or the successful execution of creative campaigns.
  • Identifies conflicts, issues and concerns, proposes solutions and implements them, after consulting with appropriate areas to avoid any negative impact.
  • Examines proposed marketing strategies or sales initiatives and provides feedback and recommendations regarding any changes to format, process or resource requirement which would improve their chances of success.
  • Co-ordinates research requests of sales representative sand/or outside clients providing data in certain cases or forwarding requests to research analysts based on pre-determined guidelines.
  • Provides media creativity sales representatives with rates, estimates, and other spot related information as necessary in elaborating creativity packages.
  • Books and tracks media portion of creativity buys and co-ordinates as needed with inventory and production groups.

As required, performs the following tasks:

  • Review the scheduling of commercials for media creativity clients and make any changes required to ensure product protection as well as to maximize commercial revenue;
  • Monitor customer service effectiveness, the frequency of operational faults and departmental resource requirements by analyzing and reviewing appropriate data and reports;
  • Participate in budget planning and manage the budget forecast;
  • Develop and execute promotional material for inclusion in major sales presentations;
  • Provide advice and guidance to managers about promotions and promotional activity;
  • Negotiate with suppliers for food, equipment, materials and services in support of promotions.

What you bring:

  • Post-secondary degree/diploma with an emphasis on business or marketing and/or equivalent experience
  • Two to five years of relevant experience that demonstrates a knowledge and understanding of marketing and sales in the context of the broadcasting industry and market research tools and parameters
  • Strong understanding of French Language broadcast environment
  • Strong computer skills (OnAir, Infosys,Word, Excel, PowerPoint)
  • Excellent communication skills
  • Strong attention to detail
  • Ability to build and maintain client relationships
  • Ability to demonstrate sound judgment and decision-making skills
  • Bilingualism (English/French) is an asset

If you are seeking a media environment that fosters creativity and innovation, this is the place for you.

We value the importance of a diverse workforce and encourage applications from Aboriginal Peoples, women, members of a visible minority and persons with a disability.

Please visit and apply online.

The CBC is committed to equity in employment and programming.

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