CBC News managers get new job descriptions

As reported by (and to) CBC News:

CBC News says it has made organizational changes meant to improve operations as part of an ongoing news renewal process.

I mean really now, shouldn’t CBC News be reporting on something else besides this? Is the Canadian public dying to know that “Heaton Dyer, formerly senior director of strategy and innovation, becomes executive director for programming strategy and innovation.”

But if you’re going to report it, how about some actual reporting? Namely, what every Canadian reading this is asking themselves: “does this involve a change in pay?” And secondly, how does changing Heaton’s title “improve operations?”

And what is he doing, anyway?

Are there any journalists left in the CBC? Or are they all too busy emptying their own wastebaskets to do any reporting?

6 comments:

  1. You Got It Correct This Time
    Posted March 11, 2010 at 10:02 pm | # | Reply to this masterpiece

    And, let’s not forget that every week there’s a new manager hired or a new director appointed, but everyday workers are being let go. The CBC is so top-heavy that it is eventually going to topple over.

    • Anonymous
      Posted March 12, 2010 at 9:58 am | # | Reply to this masterpiece

      Classic management style: fire the people who do the work to free up more funds for executives. Let them eat cake!

  2. Anonymous
    Posted March 10, 2010 at 11:40 pm | # | Reply to this masterpiece

    But I bet they all have the weekends off, so the news had better only happen Monday to Friday.

  3. Old lady in the Shoe
    Posted March 10, 2010 at 5:57 pm | # | Reply to this masterpiece

    Cbc is just like me,they have way too much responsibility.
    Luck to CBC’s new job descriptions,they needed to raise salaries for sedation prescriptions.

  4. Anonymous
    Posted March 10, 2010 at 4:49 pm | # | Reply to this masterpiece

    I believe that is the second name change for both Whitten and Spencer in less than a year. Guess that’s why CBC had to lay people off – needed to free up some money for these blokes….

  5. Allanjoined April 10, 2009
    Posted March 10, 2010 at 4:29 pm | # | Reply to this masterpiece

    The CBC, where managers connected to failure get promoted.
    Further proof that the priorities of the Corporation are more about looking after themselves than raising the bar of public service.

    ” ’˘ Jonathan Whitten, formerly director of English network TV news, becomes executive director of news content, taking over management of the desk that handles news assignment and manages resources.
    ’˘ Heaton Dyer, formerly senior director of strategy and innovation, becomes executive director for programming strategy and innovation, a job that involves working across all media platforms.
    ’˘ Todd Spencer, formerly executive director of news content, becomes executive director of the CBC News Network, the 24-hour TV network formerly called Newsworld.
    ’˘ Fred Youngs, who has been news renewal project manager, becomes director of strategic resource management and project manager, responsible for managing work flow.
    ’˘ Gino Apponi, formerly director of news projects, becomes chief of staff for McGuire.”

    Two of the promotions involve getting the word “executive” added to their job title.
    Ca-ching!
    New job descriptions always entail new money.
    When was the last time someone was demoted instead of fired?
    Executive compensation is based on a scale that takes into account the number of staff one rules, the size of budget available to play with, and the words used in the job title.
    And there’s nothing anyone outside the CBC can do about it.


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