Monetize what, Denise?

That’s what you get when you hire someone to run a radio station who never rose above the skills of a booking agent.
You get someone who doesn’t know how to run a radio station.
Ghomeshi would probably do a better job.

Media columnist Marc Weisblott reports from the Canadian Music Week conference:

Denise Donlon, executive director of CBC Radio — and the only female in the batch — was the panelist with the more intriguing position, given how her appointment to the role six months ago immediately became more about crisis management as programming expertise. CBC can’t borrow money from the bank to stay solvent, after all — leaving them at the mercy of government implications that commercial airtime might be sold. Donlon’s solution to this involves some conspicuously unspecified monetization of the programming content beyond the Canadian public airwaves. Does she even have a real idea yet?

I think we all know the answer, Marc.

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