‘A deep disdain for intellectualism pervades both English-language television and radio’

As long, therefore, as CBC pursues this strategic direction, it will have the worst of all worlds in the search for public money. It will have alienated core audiences who might have cared enough to fight, and exchanged them for audiences for whom CBC is just one choice among many, and therefore not worth getting excited about.

~ JEFFREY SIMPSON
From Saturday’s Globe and Mail

3 comments:

  1. Allan
    Posted March 15, 2009 at 4:31 pm | # | Reply to this masterpiece

    Yep.
    Would rather spend on evening with OJ Simpson than Jeffrey.
    But he actually makes what I believe is a valid and accurate point.
    Radio 2 is DOA, and has no idea of how to connect with an audience.
    Radio 3 fans are just plain rabid. That’s what happens when you listen to that music for too long, but at least they care.

    Younger audiences are hipper and more transient, and more likely to suffer from ADD, so need vital and compelling and lively radio.
    They also have iPhones and Sirius and a web of a thousand better choices than Radio 2.

    The headline for Jeff’s article is a bit off.
    It would be truer if it read “the CBC should ask itself, why does no one care about us?”

  2. Fake Ouimet
    Posted March 15, 2009 at 6:48 am | # | Reply to this masterpiece

    And, apparently, the only shows he watches are The Hour and inside-the-Beltway (sic) politics.

  3. Anonymous
    Posted March 14, 2009 at 6:35 pm | # | Reply to this masterpiece

    Poor Jeffy. He misses the $150,000 he used to get for pontificating for the National (and bien sur, la service froggy) and now a Toronto Star columnist gets it.
    Simpson said nothing novel but tried to get on air as often as possible to build his present national profile (Who he!?)


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