Jeffrey Dvorkin’s mission: impossible

From Now the Details:

Like many media organizations, the CBC is overextended in terms of content. In short, it produces too much for too few people. Its flagship TV newscast runs third in the ratings and its news department has lost money and influence to other programming department. CBC says it has no choice; the Parliamentary mandate of the CBC demands that it be all things to all Canadians.

But in the 21st century, that may no longer be possible or feasible in large part because the mandate has been superseded by technology. More things are available online than one broadcaster can possibly provide with any degree of quality. Perhaps it’s time to scrap the mandate (or at least re-evaluate it) and look at what is both possible and necessary from a public broadcaster. Public broadcasting in Canada appears to operate more as a government dependency than as an independent public service broadcaster.

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