Gloomy economy could be a ratings winner

Based on data from time use surveys, Robinson projects that TV viewing might increase significantly as the economy worsens in the next few months and years.
“Through good and bad economic times, our diary studies, have consistently found that work is the major activity correlate of higher TV viewing hours,” Robinson says. “As people have progressively more time on their hands, viewing hours increase.”

1 comment

  1. Anonymous
    Posted November 20, 2008 at 4:51 pm | # | Reply to this masterpiece

    Gloomy? Isn’t it always “darkest before the dawn”?
    And winter hours are short so there is more darkness.
    The West Coast knows nothing else but gloom.

    Pop-silly psych it is.

    Association of TV with unhappiness (either side of the screen?) has been shown.

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