The Tale of the Torrent

Guinevere Orvis writes about getting an old tyme media corporation to move in ways it’s not used to.

“I expect it would take a pretty big fight to get shows shared that are co-owned by multiple companies or which have extensive licensing contracts, like NHL games. There needs to be a fundamental shift in thinking about digital distribution before all of these stakeholders realize it’s a good idea and that’s one of the reasons that our experiment is so important. There will be no precedent, no metrics and no business model will ever develop if broadcasters don’t start somewhere.”

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