CBC ads from 70s magazines

Jamie Bradburn was walking home from work when he espied a couple of boxes of early 70s Maclean’s and Saturday Night magazines by the roadside. He brought them home and has been strip-mining them for cheese ever since.

But there are some brilliant CBC ads in there.

This ad highlights CBC Radio in the early days of the “radio revolution”. Note the contrast between the dour newsteam up top and the very-early-70s graphics on the bottom.

Alas, several of these people would be in different places by the end of the decade – Lloyd Robertson moved to CTV the month after this ad appeared, 90 Minutes Live was a notorious flop, gone within two years, and John Diefenbaker would campaign no more in 1979.

7 comments:

  1. Ouimet
    Posted July 18, 2006 at 3:46 pm | # | Reply to this masterpiece

    Classy!

    Thanks, Dwight.

  2. Dwight
    Posted July 18, 2006 at 3:02 pm | # | Reply to this masterpiece

    And done.

  3. Dwight
    Posted July 18, 2006 at 2:54 pm | # | Reply to this masterpiece

    I’ll post it at my Livejournal(Username=”dewline”) fairly shortly.

  4. Ouimet
    Posted July 16, 2006 at 7:00 pm | # | Reply to this masterpiece

    Dwight –

    You mean the “CBC Radio” black dot?

    I know I’ve seen it before, somewhere at work. Not sure how common it was, but I think there was a “CBC Television” version as well.

    But if you get a chance to snap a picture of that glass, I’d like to see it.

    They really play fast and loose with the pizza in the second ad, colouring it red instead of the usual blue. It would be hard to get away with that today.

  5. Dwight Williams
    Posted July 15, 2006 at 11:39 am | # | Reply to this masterpiece

    Interesting.

    The first of those adverts features a variant of a logo I’ve only seen one other place: a souvenir glass handed out in circumstances I’m not entirely clear about to a relative of mine with the inscription: “Television is…CBC”

    The logo-dot served as the punctuation of the sentence. Entirely apropos in a design sense, I feel.

    Ouimet, if you want a picture of that glass, let me know.

  6. Anonymous
    Posted July 13, 2006 at 3:21 pm | # | Reply to this masterpiece

    These are very, very cool. Nice find, and kudos to the scanner.

  7. Joe Clark
    Posted July 13, 2006 at 10:03 am | # | Reply to this masterpiece

    Wow, that type is quintessentially ’™70s Letraset. Je l’™adore!


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