This is Wonderland Spam

According to internet lawyer Alan Gahtan, someone from This is Wonderland is spamming lawyers through the Globe and Mail’s servers, urging them to “Tell your clients. They might learn something.”

Here’s what I’d like to learn: do lawyers watch tv shows about other lawyers? Is tv the best way to learn about the law? Do criminals take tv-watching advice from their legal counsel?

No doubt this was put forth by a renegade marketer from one of Wonderland’s production companies. In this case the hip genius managed to malign both the CBC and the G&M, and irritate thousands of lawyers, in one shot.

As such, it’s a minor cock-up that deserves some admiration.


  1. Dwight
    Posted November 20, 2005 at 6:58 am | # | Reply to this masterpiece

    Well, this is definitely odd as marketing tactics go. You’d think the production company and their publicity operatives would know better than this by now. These tactics are counterproductive in general, where the Net is concerned.

    Worse, in my opinion, they’re unnecessary. The show, whatever one may think of their depiction of court house life(especially for lawyers working the legal aid circuit), makes for good enough comedy/drama/tragedy as it is. I wouldn’t have the first season in my DVD collection if it weren’t.

    I would hope that the writing staff’s still visiting the court house to watch the proceedings first-hand, as they were in the preparations for the first season, though. That kind of research can only help matters, I suspect.

  2. hugh
    Posted November 19, 2005 at 3:53 pm | # | Reply to this masterpiece

    my wife is an Emerg doctor and she loves watching ER, in part so she can spend the whole hour saying, “are they crazy? …. Ha! … I can’t believe they just … that’s the most ridiculous…”

    ie it’s just about the opposite of “learning” anything, except what not to do.

    it’s also infuriating for a non-doc to watch with her!

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