Why now?

Today Doyle writes:

“Now, with a lockout and CBC airing almost nothing that draws viewers, it has no platform to promote what’s coming this new TV season.

“It is commercial suicide.

Interesting, in that he almost gets it, despite the fact that its right in front of him.

You see, they were locked out now to avoid letting negotiations drag on thru the start of the new season and the beginning of HNIC. CMG would have certainly – and wisely – delayed and stalled negotiations until the new season began. Byt then they would’ve had the CBC by the short and curlys, and a strike at that time would surely mean “commercial suicide.”

This way, there is a chance to reach an agreement while the CBC is still in a position to negotiate.

3 comments:

  1. Ouimet
    Posted August 22, 2005 at 8:53 am | # | Reply to this masterpiece

    John – I thought I did already?

  2. john doyle
    Posted August 19, 2005 at 2:27 pm | # | Reply to this masterpiece

    If I don’t “get it”, then tell me your side of the story. doyle

  3. Darryl
    Posted August 16, 2005 at 3:11 pm | # | Reply to this masterpiece

    here’s a theory..

    CBC locks out 5500 employees. On average, each employee makes $1000 per week. That’s a savings of 5 MILLION a week for CBC. Keep the employees locked out for 5-6 weeks and they will recoup any ad revenue lost due to the hockey strike.

    I bet CMG will be back in the building before HNIC begins.


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