So that’s what’s filling up the extra half-hour.

Aaron Saltzman on newscast Chyroned BATTLE OF THE BLADES, CBC Television, Sunday 8 pm. Caption: NOW IF YOU CAN'T MAKE IT OUT TO THE GARDENS YOU CAN

(Sorry for the ghostly appearance, Aaron.)


We have a winner from Another Year, Another Plan: This sort of thing is “lateral content support.”


  1. Another Year Another Plan
    Posted September 29, 2009 at 4:40 pm | # | Reply to this masterpiece


    The senior executive team will probably come up with some new term for cross promotion like…. lateral content support.
    Reality TV. Factual programming.
    Product placement. Product integration.
    Lay offs. Work force adjustment.
    No more ad rems for staff. 50% bonus for the brass.

  2. C
    Posted September 29, 2009 at 2:29 pm | # | Reply to this masterpiece

    Also last night it appeared that Mike Wise was hawking a Flip Mino camera, and then used it to tape a segment for iDesk.

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